New Website for West Cork Accommodation Provider: The Cottage Bar

Like the name says, The Cottage Bar & Restaurant is a bar and restaurant in Glengarriff, West Cork, which also offers bed & breakfast and self catering accommodation.

We stopped at The Cottage Bar for lunch on one of our first trips out to beautiful Glengarriff. I remember the friendly, homey atmosphere; so I was delighted when the Somers Family contacted me to do a website for them. They wanted to start out with a simple site that they could easily update themselves. The site is now live at cottagebar.ie and shows off all that the establishment has to offer from home style cooking and comfortable accommodation to a convenient location in one of West Cork's most scenic locations.

Many businesses in the tourism industry are having a really hard time now and those that relied heavily on passing trade and word of mouth referrals are finding that they need to step up their marketing efforts, especially online. Those that don't yet have a site are now getting one and those with basic sites are getting content management systems so they can update the sites themselves to change rates and add special offers as often as needed.

As the tourism & accommodation industries are so competitive on the internet it's important that these businesses make sure that their web developer is experienced in search engine optimisation or works with an SEO, like me, who specialises in tourism. A small website will have a hard time competing on a national basis for competitive search phrases as there are so many large directory sites that are strongly optimised; but a small site can compete for more local searches, especially if all SEO techniques are utilised; especially on-page optimisation with good relevant content and high quality incoming links. These days a good social media marketing campaign is a great way to get more exposure for your establishment.

Contact me if you would like to know more about online marketing for tourism related websites.